With articles being released in the Japan Times with the title of “Be objective, not sensationalist, foreign media told” [1], I can safety say that I’m not the only skeptic of Western news.
Being in Japan during the earthquake has revealed much of what I thought was true before I left. The news being reported by western media outlets was quite ridiculous, and it truly was a shame that it focused so much on a highly improbable disaster at a nuclear power-plant and not about a disaster that has killed more than 18,000 people [2] on the North-East coast of Honshu. I have met people from those areas who were evacuated, had some of their friends and acquaintances die in the incident, and they were also upset of the news’ choice of focus. When I was here and was looking for an objective analysis of the situation I went to blogs, reddit, and other sources so that people would be criticizing the news as it was reported, and would provide sources for all of their information.
Sure I can criticize how bad the news is quite easily, but I would like to point out two faults with it that can easily be fixed. First, if the news is reporting anything and is extrapolating conclusions or summarizing information from other sources it should be 100% required to source their information. This is a basic habit and it is a good one at that – it puts the information in the viewer’s hand so that they can objectively criticize it. If you want to look at a good case study at why this is necessary I would suggest checking out Ben Goldacre’s book Bad Science or just read his blog. Here’s a great talk he did at Pop Tech (highly suggest watching it – worth the 20 minutes):
Secondly, I think that the format of traditional news is flawed. It calls for an allocated time (in the case of TV) or article space (in the terms of newspapers) to be filled. Which inherently puts a lot of pressure on the people who are responsible for filling up these spaces to make it as long and exciting as possible. I’m a firm believer that many of the issues in the world are often a case of situational deficiencies – that is if you are to analyze the pressures affecting the individuals who are doing something wrong – it will likely reveal why they are behaving in a particular way. These principles are usually the basis for many behavioral economics studies (a good author for is Dan Ariely – I still need to read his latest book but his first book Predictably Irrational was great) – here’s a talk he gave at TED (unrelated to this post but interesting look at behaviour):
So looking at traditional news outlets – what outlines their success: profits – since they are corporations. Most news outlets get their profits from subscriber revenue or advertising revenue. The more people who subscribe, the more you can charge for advertisements. How do you keep subscribers and viewers – you must make the news interesting and exciting. How do you make news interesting and exciting…well you get the point. With many different media companies competing with each-other they try to out-do one another to keep their viewers. I can assure you that they are analyzing their viewership statistics to see what sticks and what does not – and sadly what usually sticks are the exciting and sensationalist headlines. News sources are not masters at relaying objective information for it is not in their best interest to do so. They are masters of increasing their viewer-ship through producing entertaining news to increase their profits. It’s hard not to be manipulated by a well-thought out exciting headline – hell we all learn the “upside down” pyramid style of news-paper article writing in elementary school.
Here are some places where I got my news for the Japanese Tsunami and situation at Fukushima and a quick comparison of what we saw in the Western Media Outlets around the same time:
Radiation:
Good Sources and my conclusion from them:
- http://xkcd.com/radiation/ - info-graphic that was done in part with a nuclear physicist and cites all of its information from official sources. Helps show how little radiation is currently being released in perspective of what is actually harmful. (yes, XKCD was more objective than any other news source I could find)
- http://www.mext.go.jp/english/radioactivity_level/detail/1303986.htm – objective measures for every prefecture in Japan on radiation levels in the atmosphere and tap-water.
By looking at these sources, I can feel safe and not feel like anything is really THAT bad.
News:
- Cover of the Daily Mail (UK’s largest publication) - http://i.imgur.com/GATW9.png
- Fox news and Daily Sunday - http://imgur.com/4AgZe
- There are many other examples of which I don’t have pictures of – but I was told by my family and friends back home what was being reported.
If I was only to look at this news I would have left the country in a heart-beat.
There is another great article on this topic done by the JapaneseLife.org which shows the largest Japanese publication with the headline “Containment Vessel failure unlikely” while a western news outlet had the title: “GET OUT OF TOKYO NOW” the same day…
So what can we do? By understanding the behavior of organizations through the pressures that influence them we can use these pressures to help manipulate how they operate. We can stop subscribing to shitty newspapers and use free online sources that provide a more objective analysis. TV is a little harder since viewer-ship is usually calculated using Nielsen survey statistics, which are usually “sample” volunteers who carry around devices with them which pick up sound-waves emitted from radio and TV shows. This data is then uploaded to Nielsen each night. Therefore, most of the viewer-ship data we see is just a small sample size – so the only way we can help influence these is by volunteering ourselves and/or trying to influence those who are already volunteering.
I’m in Tokyo now, we had another big earth-quake last night – but it was not nearly as close as the last big one (7.1 at the epicenter) and there was no tsunami. There are no food shortages here, rolling blackouts are not affecting my area in Tokyo, and people and life is quite normal in this area. If you want I’d suggest donating to relief efforts in the North. If you’re a big grooveshark user just buy a year subscription they are donating 100% of these revenues to the Red Cross and you get a year of Grooveshark! Or just donate directly to Red Cross or any other organization that is supporting the effort.
http://store.grooveshark.com/products/72750-japan-relief-year-gsa
I’m heading to shinjuku park!
EDIT
Here are some more examples of the over-sensationalized news:
- RT – “are we looking at an apocolype?” – “well, this is chernobyl on steroids…”
- CNN – “Mass Exodus from Tokyo” … really?
- ABC – “I think we’re extremely close now to the point of no return…” – “…a full scale Chernobyl”
- CBC – radioactive fallout – “Cause for alarm here [in Canada]” – ignore everything after about 1:48 since a girl cuts in with her own feared analysis
- The Globe and Mail - “The health threat posed by the continuing nuclear catastrophe in Japan is starting to look less like Three Mile Island and more like Chernobyl.”
I’m sure there are more – feel free to comment with more examples if you know of any!


















